Mail Blaze — Social Media & Campaign Design

Mail Blaze needed a flexible visual system to communicate product features, educational content, industry insights and brand messaging across its social channels. As Senior Digital Designer, I created and maintained social content across LinkedIn, Instagram and Facebook, developing a scalable visual approach that kept the brand consistent while allowing individual campaigns to have their own identity. The work included campaign concepts, static content, carousels, product communication, article promotion, motion design and multi-format adaptations across different digital touchpoints. Rather than treating each post as an isolated deliverable, the system was designed to support an ongoing content ecosystem that could evolve alongside the Mail Blaze brand.